Target Audience

Our target audience will be generally older youth, ie 16 to 21 year olds as this is the age group which are most likely to go out and buy the magazines, videos and digipacks. We would also target hardcore fans of all ages to show that the artist appreciates dedicated fans. As the artist is eccentric, this is important as a role model to the fanbase as if the artist did not stick to its themes, then the artist image would not be as strong. We believe this to be a suitable target audience as it is what the main music industry is targeting as their disposable income is most likely to be spent on the music products.