Music video evaluation

1.I believe our media products ( video, magazine and digi pack) follow and challenge typical forms and conventions of the professional examples. We followed many of Goodwins points, including: need to sell the artist. We did this by having plenty of shots in our video of our artist. This carried on into our magazine advert and album cover by having the main focal point in them as our artist.

The genre of our products was alternative pop, which we thought about in all of our pieces. We looked at examples from real artists such as Florence and the Machine and Coldplay and we followed and challenged many aspects of the bands music videos album covers, and other forms of media.

n parts of our video we used illustrative scenes that went with the lyrics this was to try and paint a picture in our viewers minds. We developed this idea further by using parts of our video to question the genre for the audience. We mainly did this by pushing the mysterious aspects to new limits, this happened in our filming and more so in our editing, where we used effects and filters visually to create a very unusual feel.

2. I believe that our anciallary producst and our music video worked together well as they support the same concept and genre. The do this by the repetition of similar themes and imagery, imparticular the use of masks begins in our music video and continues throughout. They all also follow the theme of mystery where we used certain costumes and images along with the lyrics of the song and style of the filming to create and eery and dark feel to it.

Our concept was mainly to do with a psychological twist in particular the feel of dual personality which was mainly created by the use of masks and shot layering during the editing process. We tried to give the idea of schizophrenia in the way our artist often appeared more than once in the same shot. The features that we used in final cut and photo shop including effects and filters also helped us to keep our concept alive through all of our products.

3. From the feedback we recieved from people who watched our music video we were able to see where we did well and also where ther was room for improvement from this and the feedback on our rough cut we saw that our story line and concept were hard to follow so using editing we were able to make it more clear on the story and messages we were trying to create we also learnt alot from the feedback we recieved from teachers including that of someone who is experienced in music video production. we were suggested to push our theme and mysterious concept even further. With the use of final cut we added more mystery and surreal images which we believe achieved this.

4. We used a range of media technologies in the making of our products. these included ' final cut' 'photoshop' and ' blogger' Final cut was the main program we used in the making of our music video. this was very useful in the editing part mainly as we had access to many visual effects and filters which really fueled our creativity. The program was also very useful in expanding our concepts and ideas towards our theme, especially in the colour correction and multiplying we used on the artist.  we also used Photoshop as the main place to create our ancillary products. Although in some places it proved to hinder our proggress it eventually came to be very useful. We were able to completely change some of the photos we had taken for the magazine advert and our album cover. We could also add to our cover with the use of text and external pictures. We obtained these pictures from websites such as 'Google' and 'Bing'.

Blogger was never used in the actual creation process but it helped very much in the after post-production section, this involved receiving feedback mainly and then adapting our work to make it better quality. We also had HD cameras to use which also helped the quality of our video in particular, along with the still image camera which we used for our ancillary products.