These images show the type of things that the original artist is interested in and the type of people and companies who are interested in the artist. This is effective as it makes people want to like the artist if they can connect with the artist through liking similar things. This is a popular way of advertising as it shows the artist is trendy and enjoys being socially active. If we were to advertise our digipack, in a way other than in a magazine, then we would chose this as it is effective and makes the artist appear popular and they can share what they are interested in and when events are happening such as concerts. Over 2 million people follow Florence and the Machine on just this page so it is a popular way of advertising and a lot of people can connect with the artist with the boom of social media.
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