Genre Research

The genre of the artist would be alternative which is based around the songs genre. We researched the genre which is a term of Rock Music used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s. Although the term was most commonly associated in its commercial heyday with a loud, distorted guitar sound, its original meaning was broader, referring to a generation of musicians unified by their collective debt to either the musical style, or simply the independent, D.I.Y. ethos, of punk rock, which in the late 1970s laid the groundwork for alternative music. At times, "alternative" has been used as a catch-all description for music from underground rock artists that receives mainstream recognition, or for any music, whether rock or not, that is seen to be descended from punk rock.

 By the end of the 1980s, magazines and zines, college radio airplay and word of mouth had increased the prominence and highlighted the diversity of alternative rock, helping to define a number of distinct scenes such as industrial music, gothic rock, jangle pop, noise pop, C86, Madchester and shoegazing. Most of these subgenres had achieved minor mainstream notice and a few bands representing them, such as Husker Du and R.E.M., had even signed to major labels. But most alternative bands' commercial success was limited in comparison to other genres of rock and pop music at the time, and most acts remained signed to independent labels and received relatively little attention from mainstream radio, television or newspapers.

Some examples of alternative rock bands that have achieved commercial success and mainstream critical recognition are Red Hot Chili Peppers, R.E.M., The Smiths, The Black Keys, Alice in Chains, Pearl Jam, Liz Phair, The Strokes, Yeah Yeah Yeahs, Nirvana, Foo Fighters, The Smashing Pumpkins, The Flaming Lips, Modest Mouse, Green Day, Oasis, Weezer, Radiohead, The White Stripes, Linkin Park and Muse. All these artists have made main media products and they show off the artist through the products in s similar way. This meant that our digipack and the magazine advert are fairly similar to the style which is in the music video so that the audience can identify with the artist through these different types of media.